The Cynch! platform allows a company to manage an unlimited number of ecommerce storefronts using shared data. This allows companies to test different storefronts with the same products, and to have different sites for dealers and retail sales with the same products that are managed in a central back-end database. With multiple storefronts, you can operate several unique, highly targeted web sites with one login and product catalog.
Adding to that, Cynch! allows control over the customer shopping experience for each of your stores, such as different merchant accounts, varying payment methods, and unique IP addresses, among other things.